With Americans lining up for deals on Black Friday and surfing the web on Cyber Monday, the holiday shopping season is officially in full swing. Consumers today have access to more information and more ways to shop than ever before – including online, via cell phone or in physical stores. According to a new study by Harris Interactive®, a global leader in market research, shoppers consult an average of four resources on their path to purchase. Most consumers begin their research online, but ultimately make their purchase in a brick-and-mortar store.
