Venture capitalists were eager to back advertising start-ups in India during the second quarter of 2008, according to the Quarterly India Venture Capital Report released by Dow Jones VentureSource, which found that $89 million-nearly 37% of the region's quarterly investment total-went to five advertising/marketing companies, more than any other sector. Overall, India attracted $238 million in venture investment with 17 deals closed in the second quarter, a 120% increase over the $108 million invested in 12 deals during the same period in 2007.