Small businesses (SBs, or firms with less than 100 employees) in the US are increasingly relying on online channels to purchase computing hardware and packaged software solutions. This is a far cry from the days when retail stores and channel partners were the only relevant channels that catered to SBs. Channel partners and retailers still have the highest share of SB spending on basic computing products (such as PCs, printers, peripherals, etc); these channels, however, are slowly losing share to direct market resellers (DMRS) as well as online vendor direct.