U.S. consumers have been battling adverse economic conditions for well over 18 months, and, to cope, they have been forced to make significant changes in how and where they shop. Gone are the days when shoppers selected retailers based on convenience, merchandising, promotions and affordability. Since shopper loyalty has become a much more complex subject, the latest IRI Times & Trends Report, “Channel Migration: The Blurring of Shopper Loyalty,” provides insights into recession-driven changes in consumer shopping patterns across departments, categories and consumer segments.
